(a) Statement of purpose; Applicability. This section
authorizes retailers, qualified livestock shows, distributors, communities
and other entities to become associate GO TEXAN members and assist
the department with the promotion and implementation of the GO TEXAN
program.
(b) Application process.
  (1) Application to use the GO TEXAN certification mark
in accordance with this section, shall be made in the same manner
as provided in §17.52 of this title (relating to Application
for Registration To Use the GO TEXAN Certification Mark).
  (2) Except as otherwise provided in this section, §§17.53
- 17.56 of this title, relating to requirements for membership in
the general "GO TEXAN" program shall apply to entities certified under
this section.
(c) Eligibility Requirements and Registrant Categories.
  (1) Eligibility requirements. All retailers, livestock
shows, distributors and other entities interested in assisting the
department with the promotion and implementation of the GO TEXAN program
may apply for Associate GO TEXAN membership.
  (2) Limitations. Associate GO TEXAN Registrants shall
only use the mark for the limited purpose stated in the certificate
of registration. Use of the mark by Associate GO TEXAN registrants
is limited to general promotion of the GO TEXAN program and use is
subject to department rules.
  (3) Livestock Shows and Festivals. A registrant's use
of the mark is limited to promotion of the GO TEXAN program at livestock
shows and festivals in Texas that promote Texas agricultural products.
  (4) Retailer. A registrant's use of the mark is limited
to general promotion of GO TEXAN products as defined in §17.51
and §17.52 of this title (relating to Definitions and Application
for Registration To Use the GO TEXAN Certification Mark) in its retail
locations.
  (5) Other entities. A registrant's use of the mark
is limited to promotion of the GO TEXAN program, products, and members.
  (6) Distributors. A registrant's use of the mark is
limited to the promotion of GO TEXAN members' products or the general
promotion of GO TEXAN products, as defined in §17.51 and §17.52
of this title.
(d) Printers and media. Printers' and media companies'
use of the mark is limited to reproduction of the mark for use by
current program members on their approved products. Printers and media
companies are not eligible for the GO TEXAN Partner Program as associate
members. A printer may be eligible for GO TEXAN membership if it creates
original works produced in Texas; or Associate membership if the printer
can demonstrate its desire and ability to assist the promotion of
the GO TEXAN program and its members.


Source Note: The provisions of this §17.57 adopted to be effective November 18, 1999, 24 TexReg 10046; amended to be effective September 19, 2001, 26 TexReg 7119; amended to be effective January 9, 2008, 33 TexReg 76; amended to be effective January 10, 2013, 38 TexReg 241